On October 22, the co-owner and director of TERRA, Oleksandr Yasynskyi, took part in the panel discussion “The European Ticket: Is the Ukrainian Agrifood Business Ready to Meet Europe’s Strict Standards?” held within the framework of New Food Summit 2025.
During the discussion, experts explored practical steps for adapting Ukrainian producers to EU requirements, approaches to maintaining profitability in export operations, and strategies for entering new international markets.
In his speech, Oleksandr Yasynskyi emphasized that European standards are not only a challenge but also a powerful opportunity for growth: “European standards are not a barrier but an opportunity. They motivate us to evolve, improve our production processes, and prove that Ukrainian products are worthy of global trust.”
For more than 27 years, TERRA has been developing the production of natural cereals, flakes, porridges, soups, and granola, exporting its products to 72 countries and consistently implementing innovations at every stage of the manufacturing process — from quality control to packaging and logistics.
We express our gratitude to the organizers of New Food Summit 2025 for creating a meaningful platform for dialogue and knowledge exchange. Such events strengthen the position of the Ukrainian agrifood sector on the global stage and help build trust among international partners.
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